Email marketers have been reporting dropping click through sales and rates. Besides the typical factors pointed out like increased competition and individuals responding less to marketing emails, I think among the reasons pertains to 'anchoring'. What is anchoring? When it comes to making our decisions, it is a characteristic that we human beings h
I just recently came across a money-saving idea with concerns to both my cellular phone and satellite radio suppliers. I initially found out of it from a customer support representative dealing with behalf of my cell phone company. I then used it while on the phone with my satellite radio's billing department. Now that I think of it, this piece of
Recently I was offered a book that has made a substantial influence on my view of giving and charity. Actually, it turned my whole principle of offering, charity and philanthropy upside down. The book was composed by very popular author and self-development master Joe Vitale.Born in 1839, philanthropist and oil magnate John D. Rockefeller in his li
Some suggest that the current philanthropic system does not have necessary feedback mechanisms. The trend among the tech crowd towards participating in impactful charitable giving has been mainly driven by a combination of social obligation, peer pressure and also the desire to utilize wealth for positive effect. However the danger is that th